Oprah effect: 43% jump in Twitter traffic

Oprah Winfrey’s effect on book sales when she supports a new title is legendary. She may have even contributed to the election of the nation’s first black president with her endorsement of Barack Obama. So what happened in Twitterland after Winfrey started Tweeting, and used her TV show as a platform to announce her online Twitter presence?

According to market tracker Hitwise, traffic to Twitter went up 43% in a before and after survey of the Oprah Effect.

Additionally, on April 17th, the day of Winfrey’s first Tweets, 37% of visits to Twitter.com were new visitors, Hitwise says. By comparison, Hitwise says Facebook’s ratio of new visitors in March were 8%.

Hitwise also looked at top search terms for the week, and found that “Oprah,” was no. 7, and “Oprah Twitter,” no. 35.

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