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Oprah effect: 43% jump in Twitter traffic

Posted by: pareshj on: April 23, 2009

Oprah Winfrey’s effect on book sales when she supports a new title is legendary. She may have even contributed to the election of the nation’s first black president with her endorsement of Barack Obama. So what happened in Twitterland after Winfrey started Tweeting, and used her TV show as a platform to announce her online [...]


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